x close

Want full & instant access to shape?

To access the full benefits of shape you need to register for FREE

Register NowAlready registered? Log in here

Welcome to the Shape online resource. This is a quick guide to the features and unique navigation of Shape

Show me how to use Shape Skip
x close

Want full & instant access to shape?

To access the full benefits of shape you need to register for FREE

Register NowAlready registered? Log in here
x close Shape - Better Services


The REFLECT stage guides you through a review of your most significant decisions so far to ensure that they are sound and coherent before continuing. It will help you assess whether the project plan supports your objectives, the right stakeholders have been considered, and the right resources allocated. There is also a checklist on external factors that can influence the success of your project.


Complete the worksheet online or download it to your desktop or project map.

Download Worksheet | Complete Online


The four-part checklist in this stage will cover:
Achieving objectives

This stage will help you confirm that your strategy, planning and resources are in place and suitable to deliver your project requirements.Before continuing, ensure that you can answer these questions:

  1. Do your stakeholders support the project objectives and agree with the success indicators?
  2. Can you confirm that your project does not conflict with others elsewhere in the organisation/region?

Achieving objectives

Make sure you have a clear statement of the objectives and success indicators/outcomes, and that the planning and resource allocations will deliver them.

If not, then return to the Identify and Plan stages to review and redefine the project.

Are you confident that, as far as possible:

  • Your approach and project plan will deliver the objectives within the time and budget?
  • The outcomes of your project can be measured and the indicators for measuring them have been developed?

If your plan and resources do not seem to deliver the required outcomes:

  • Have you identified the correct outcomes?
  • Are you taking the right approach?
  • Is this the right project?
  • Is this the right time?
  • Is the project correct but needs additional supporting projects to deliver the objectives?


Review your stakeholders and contributors to ensure that you have identified them all and clearly described their roles.

Make sure:

  • You can describe the approach and intended outcomes of your project clearly and simply – an elevator pitch
  • There is a full communications plan that includes all your stakeholders
  • The project plan properly addresses the stakeholders’ needs and objectives
  • You can deliver this project within the limitations defined in your project plan


Make sure you have allocated sufficient resources and prioritised them for the best return on investment (ROI). Ensure that you have:

  • Committed budgets and are clear on any performance or timing requirements you must meet in order to release budgets when your project is in progress
  • An agreed and approved project plan
  • An appropriate project team
  • Selected your supplier(s) and agreed on timelines and costs
  • If required, your suppliers have the necessary specialist skills
  • Access to these specialists when you need them according to your project plan
  • A procedure to cover the required sign-offs you need to externally procure these specialists
  • Daily or weekly reporting mechanisms to manage and review budgets and time

Context and influencers

It’s important to assess the context of your project at the time of decision-making.

Below is a reminder of the list from the Contextual analysis step of the Identify stage:

  • Timing – will the project coincide with expected changes in the organisation (e.g. reforms, elections etc?)
  • Are there ongoing projects in your, or other organisations that could have positive or negative influences your project planning?
  • Could your project benefit from similarities with existing projects in your organisation?
  • Does your project fall within an area of political awareness? Could this have an effect?
  • Does your project fall within an area of media/press interest? Have you developed contingency plans in case of premature media coverage?
  • Does your project either support or oppose current topics in the public domain? Could this attention have a positive or negative affect?
  • Could legislative issues, permissions or other formalities influence your project’s progress?
  • Are there potential environmental or social issues that could influence your project’s development?

Case Study

Project Title

Reducing Car Accidents


Northumbria Safer Roads Initiative

Design Suppliers

DECIDE, formerly The Design Group, London and Newcastle, UK

Launch Date

February 2009

Young drivers in Northumbria, England were involved in 1 in 3 car accidents in 2008. With nearly 600 road accidents in total, this came at an estimated total cost of £228m for the accident, emergency and medical services. The Road respect campaign was set up to specifically reduce the number of accidents and deaths for young people between 17 and 25. As a result of the campaign, in 2009 road deaths fell by 6%. This equated to 8 lives saved and made savings of £19.8m. This was in return for a campaign cost of £50000.

View all Case Studies and Tools
Read More
Reducing Car Accidents


There are no tools for this stage.

Not sure how to use Shape? Use our tutorial
Co-funded by the European Commission